we put illegible black metal fonts on UPF 50+ fishing shirts and honestly? we don't know why no one did this sooner.
OK I'M INTRIGUED you already dress like this. now you can fish in it.Real performance gear. Absurd aesthetic choices. No regrets.
$98
Your dermatologist would approve. Your parents will have questions.
$128
Warm enough for a 5am boat launch. Looks cool enough for nowhere in particular.
$188
We put a sunken shrimp boat on a windbreaker and honestly it goes kinda hard.
$42
It's a hat with a fish hook on it. But like, artistically.
we're not a metal brand. we're not a fishing brand. we're a "what if your entire spotify wrapped went fishing" brand. and honestly it works?
— confused but confident since 2024 —
first 100 get 20% off the drop. we'll email like twice a month — mostly product stuff, occasionally a fish pic nobody asked for.